Most founders don't have an effort problem.
They have a clarity problem.

 

David Salerno

  • Founder & President, Solpak Packaging Solutions
  • Founder, Entrepreneur Sherpa
  • Vice-Chairman, Montreal Economic Institute 
Get Built for Freedom →
Explore Entrepreneur Sherpa →

Forbes Business Council member | Vice-Chairman, Montreal Economic Institute | Founder, Solpak (2005) | Author, Built for Freedom | Reseaux VS Ambassador

 

Where I spend my time

A few ideas worth sitting with

"When everything feels urgent, it usually means the problem isn't named."

"Most stress in a business comes from solving the wrong problem really well."

"Growth without structure doesn't create freedom. It creates dependency."

Built for Freedom

For founders who are doing everything right and still feel stuck

 

Twenty years of building Solpak taught me that the problem is almost never what it looks like on the surface. This book is the diagnostic framework I wish I'd had on day one.

Get Built for Freedom →

Recent Thinking

Leaders of Tomorrow: Going Back to Where It Started

Apr 12, 2022

The Cost Nobody Puts on the Invoice

Mar 19, 2026

If any of this is ringing true...

Entrepreneur Sherpa is where founders come when they're ready to stop solving the wrong problem.

Coaching, content, and a framework built from 20 years of doing it.

Visit Entrepreneur Sherpa →