FREE CHAPTER · BUILT FOR FREEDOM · 20-MINUTE READ
Most founders don't have an effort problem. They have a clarity problem.
Chapter 1 shows you how to name the real problem in your business — so you stop solving the wrong one really well.
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Everything routed through me. Sales. Delivery. Decisions.
Twenty years building Solpak taught me the problem is almost never what it looks like on the surface.
Working harder didn't fix it. Naming the right problem did.
That's what Chapter 1 gives you.
What you'll know 20 minutes from now
The three challenges — Grow, Sustain, Serve — every business cycles through, and how to tell which one is actually yours.
Why "everything feels urgent" is a symptom, not a workload problem.
The first questions of the Sherpa Method — the 27-question system behind the book.
What readers say
"Rarely does a book grab me, hold me and change me… Anyone who wants the keys to real financial freedom must read this."
Tom Deans, Ph.D.
Author, Every Family's Business
"His method will surprise you as much by its effectiveness as by its simplicity."
Ghislain Larochelle
President & Founder, Immofacile.ca
I'm David Salerno.
Founder & President, Solpak Packaging Solutions. Author of Built for Freedom — now in the Forbes Executive Library. Vice-Chairman, Montreal Economic Institute.
I'm not a guru. I'm a guide who's made the climb.
